Social media is the platform now where billions of people are spending time daily. As the features of social media get improved, the chances of marketing products are also high. Now social Medias are having more role in business promotion than individual uses. Companies can promote their business through various social media like Instagram, Facebook, twitter, LinkedIn, snapchat etc. Let us see how these platforms help in brand awareness. 70% of marketers say that their main objective by using social media is to
increase brand awareness. Content is the one most element that has the power to increase brand awareness through social media. If you are having very good content in social media posts, these people will start sharing and then the posts may go viral. Content must be very interactive also. Entertaining posts are more likely to be shared on social media. The people will share those posts which are interactive and interesting with their friends and family. Study says 49% of audience follow a brand because of their entertaining contents and 50% of people follow for learning more about a product. So social media is the best platform for all businesses to create audience attention and increase brand awareness especially for start-up business. Moreover as a business you will be able to know audience responses through the features like comments, number of likes, direct message ..
