Today, the marketing world is changing due to new technology & innovation. What we see in the last 10 decades of marketing strategy replaced today. Every company is going to digital for more exposure. But traditional marketing is also there. Traditional marketing is
marketing activities & strategy done through the offline world. It is away of marketing through conventional methods like tv, magazine, radio, billboards, newspapers, direct mail, phone, print etc. Traditional marketing is something that flashes through over daily life
unknowingly. Sometimes we notice or not. It is indecisive that it is creating an effect in the market. Comparing traditional vs digital marketing, traditional or conventional is more costly than digital. In digital marketing we can interact with customers & make more
customized according to customer preference. It is a two-way interaction. In Traditional moreover, we don’t get the idea that it ;searching a targeted audience or not. Whether their ads make sense to customers. But in digital marketing we can know that our ads make
sense or reach the target audience through various tools like google console, google analytics etc. The effective use of these tools creates good impact in marketing.
It is very important to understand the target market not only to make successful business. But it is important how we can reach out our target audience & convert them to our promising customer. Knowing your customer preference & market makes half of battle complete. While looking at these factors, Digital marketing is the best way of strategy compared with traditional. Today’s digital world collecting & storing data that cannot be done by traditional marketing can. They can easily track out their target customer without investing much. We can know how much traffic to our website, how much time they are
spending on our website, what they are most likely to do or not. Digital marketing is more powerful than traditional marketing.
