Everyone wants to be on Social Media platforms like You Tube, Facebook, Twitter, Instagram, Snapchat and some of the most popular sites out there in the world but how can we get started with our business over these multi users platforms? Below are the certain steps to guide you about building a Social Network : 1. Picking the right Social Media Platform to engage with people ! You don’t want to be on LinkedIn and do a mediocre job neither do you want yourself to be on Fb and perform an average job right? Choose the right platform because it is better not to be on them than to do something usual. ( USUAL IS BORING ) Here is how you can opt for your platform depending upon your type of business and consumer engagement. For B2B – LinkedIn and Twitter are the means to your plan of building a good network. For B2C – Facebook, Instagram, You Tube and even Snapchat would work for you. 2. Content Type ! If you want to create Video Content then I would say You Tube and LinkedIn would make your job easy since the networking is way too fast there if the content seems relevant and useful to your audience. If you want to share pictures, posters or some basic graphics about your business then go for Facebook and Instagram. Even Snap chat also works at times Also keep in mind the type of audience you want to engage with – Older Demographics usually checks Fb and Younger Demographics use Instagram and You Tube.
3. This brings me to discuss the main point which is CONTENT CREATION ! No one’s gonna follow if you don’t have content on your profile. And by saying content, I mean RELEVANT, UNDERSTANDABLE, CREATIVE and USEFUL things you put on your profile. If you are confused about how to write content or what to write about then I am sharing some sites which are the brownie points to hit the right content on your profile. You can check Buzzsumo.com, Answer the Public, Google Trends, Trello, Binge Keywords Research tool etc. On these platforms, you will get to know what are the hot topics or the questions which people are asking on Google. Best of all, you may check your competitor’s site for references ( and not for plagiarism okay :p) You will get to know how content is doing well for them and then you can talk about the benefits which you would bring to your profile and content. Having said that, Do not forget to complete your profile on the platform which you have chosen for your network ! 4. Building a Connection with people ! The whole purpose of Social Media Marketing is Engagement with the public and make your content visible to the eyes of your potential customers. For that, Building a great network is the prerequisite ! Do vouch for your content ideas everywhere even if they think theirs is the best but I am sure you are good enough to mark the difference between the content presented over Media Channels. You can ask your question, answer to your follower’s questions to make them believe that you do care ! Thank them for taking out time to even watching your content and appreciating it. Do not go after the numbers, go after the ENGAGEMENTS. Even if you have 100 followers, those would be genuine enough to make your CONTENT GO VIRAL ! You always have a choice just make the good one which is an ART itself ! If you have further questions related to SSM, do not hesitate to ask in the comment section below else you may check MyShiksha page for further input. Happy Learning Cheers MyShiksha
