Search Engine Optimization (SEO) is the process of optimizing the website to rank
as high as possible in organic search engine results. Here organic search results mean that the search results are unpaid.
There are three groups of SEO ranking factors as follows:
⮚ Off-page ranking factors:
These are mainly based on backlinks. These are being measured by google from your website
⮚ On-page ranking factors:
These are mainly based on the key words and the informational quality of your website.
⮚ Technical ranking factors:
These are the factors that are based on the overall performance of your website.
The following factors have to be kept on mind for a website
Backlinks: A backlink is a link that comes from a page outside of your website. If any of the high qualified websites publish our website through it then the backlink rating of our website increases.
Targeting the keywords: Keywords play a vital role as people use them as the first thing to get in contact with the search engine and find their need of information.
The usage of short and simple URLs: Your URL should be short and eye catching as it has some impact in your search engine ranking.
The loading speed of the page: In this fast world nobody likes waiting for anything and hence the loading speed of the page should be faster as the users wish to have faster and quick response.
Make your website mobile friendly: There are a huge number of people who prefer using mobile rather than any other devices. Hence your website should be mobile friendly.
Content is always the king: The best content will bring you to the top soon. More than anything content is vital as people reach for it only.
Social media engagement: in this digital world so many people are into social media through different platforms. So engaging with people in social media is vital.
Optimizing your website requires ongoing effort to keep your website fresh and relevant for the users to the maximum. As long as your website is functional in the right way with the target segments in mind, you will have organic growth.
