Today, no one has ever gone without seeing advertisements in social media. There is a special place for advertisement in our daily life. Sometimes these advertisements make us buy products. Advertisement is a power weapon to make needs or wants in the customer mind. Nowadays, businesses in the digital world either use organic way or paid advertisement or use both for a better business opportunity. Paid advertisement is one kind of advertisement that businesses want to pay for ad space.
In this several categories are there in paid advertisement like display ads, pay per click, pay per impression etc. There are many advantages & disadvantages
faced for this paid advertisement: –
Pros of paid advertisement:
⮚ Paid advertisements help reach audiences faster – it will help
you to reach audiences faster compared with organic. It is
difficult for the audience to find out your business in organic
results.
⮚ Paid advertisements help to achieve in shorter span- organic results always take time to get success in the digital world. You have to put a lot of effort to become fast in the market but in paid ads you can get good results in a shorter span.
⮚ Paid advertisements help in specific & targeting audiences – it helps to show ads only for specific & target customers.it helps allow you to reach relevant visitors who are interested in your business.
⮚ Ads are affordable compared with traditional type of ads.
Cons of paid advertisement:
⮚ It creates loss of money when one same customer viewed the site or messages more time.
⮚ There will not be 100% assurance that your viewers will buy your product or service. There is also a case of rejection.
⮚ Sometimes, in high competition matters to bidding, so that large companies will be in first position replacing small companies by introducing a good budget.
So, there are always good & bad impacts by having paid
advertisements.
