LEVERAGE THE POWER OF INFLUENCER TO HELP YOU GROW YOUR BRAND
Today, most companies & businesses are using influencers to promote brands. They know the power of influencers on social media platforms. The marketing strategies of traditional changed into Influencer Marketing. According to statistics, global influencer marketing platform market size is USD 5.5 billion in 2019. It is also expected to grow more up to USD 22.3 billion in 2024. Influencer helps to create high quality, valuable, relevant content about a brand. This helps to reach a mass audience, high engagement, brand awareness, and increases your brand credibility. You can leverage influence to organize contests & giveaways which helps to boost the sales of your brand. Organizing simple contests makes it easy to follow for the audience. Only organizing contests does not make it a success but you have to offer prizes for contests that are valuable for the audience. Make clear about the contest’s eligibility criteria or otherwise there is a chance of problems & complaints from the audience. The main aim of a brand doing these things is to promote their brand & reach to a mass audience. Next way is to ask influencers to keep stories about the brand. Sharing it in a story is always the best way to reach target customers & wide audience. Instagram stories are the best tactics for sharing brand stories. Daily, Instagram users are spending an average time of 7-10 min on Instagram stories. So, this will create a big impact. Another way is to get influencers to create testimonial videos. Half of the people don’t trust until they don’t read testimonials or feedback. A positive feedback or review will create high trust & also improve your traffic into your account. You can ask an influencer to create a testimonial video. So that customer will believe or trust influencer experience & their words. These are the ways to leverage the power of influencers to help for brand growth.
